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No Armageddon for Advertising Economy

Consumer and corporate confidence has recovered somewhat from the panic levels of the fourth quarter 2008, and first quarter of 2009

Publishing House Placed Into Administration

One director retreats overseas, the other sets up new model, staff in limbo with winding up procedures a possibility

Magazine Retailer with a Difference Expands

Mag Nation, known for its maverick approach to magazine retailing, has just opened their first store in Sydney

Australian Magazine Awards to be Announced This Week

Finalists in the inaugural Australian Magazine Awards have been shortlisted with the winners to be announced this Friday

Time Inc to Lay Off 500 Staff

Time Inc, publisher of Time, Fortune, Sports Illustrated, People and other magazines plans to lay off about 540 employees starting next week

More…

B&T (Aus) Updates

Myer adds to shortlist for $54m media

Retail giant Myer has added Ikon Communications and Starcom to the pitch list for its $54m media account.

Telstra marketer steps up after Moffat resignation

Telstra has appointed executive director of category marketing and operations Glenice Maclellan as acting group managing director of Telstra consumer following David Moffatt’s resignation.

Seven bullish despite ad revenue shortfall

Seven Network executive chairman Kerry Stokes has admitted that the group will suffer a year-on-year decline in advertising revenues in the current half of the year.

News in brief: Monday 9 November

AIM Proximity appoints new CEO; Nucleus Digital Strategy launches; Panasonic sponsors Tennis Australia; Gold Coast targets southern states; Radio revenue figures fall; Private label goods growing

Online grows despite display/classifieds slow down

Online classifieds and display advertising took a dive in the September quarter, with search and directories remaining as the saving grace of the sector which saw growth overall of 3.3% to $466.25m from the same period in 2008.

Val Morgan doubles network size with super screens

Digital media company Val Morgan Retail Media is expanding its suite of digital panels in shopping centres to include 30 new “super screens”, while also doubling the size of its network.

TED gives music hopefuls chance to write with stars

Lion Nathan brand Tooheys Extra Dry is launching a new initiative which will see an Aussie music act make a record with Mark Ronson, which will then be used in the brand’s next national advertising campaign.

WPP wins Patts “secret payments” case and gets apology

The protracted legal battle between WPP and Pacific Equity Partners over secret payments made to two executives during the $80 million sale of George Patterson has finally been settled with PEP backing down and former Patts managing director Anthony Heraghty and creative director James McGrath issuing an unreserved apology to the marketing services giant.

Breaking campaign: Cool Ridge monitors “mo-gress” in Movember

As part of its sponsorship of charity event Movember, Cool Ridge has launched a Facebook application that allows men to find the mo that best suits them, post video “mo-gress” reports and, most importantly, raise money.

Australia loses country brand top spot

Australia has lost its crown as the world’s top brand, plummeting two spots to sit behind the US and Canada and highlighting the importance of keeping a country’s brand “fresh, relevant and engaging”, according to a new brand study.