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News in brief: Friday 3 July

PacMags hires ad strategy director; New York Festivals award Lowe Sydney; mcm media launches digital media player DEN

Breaking campaign: Paris cuisine comes to your kitty

This new ad called ‘Le Chef’ for Fancy Feast Sensations range of catfood sees a busy Paris restaurant kitchen preparing gourmet meals for a woman and her pet cat.

Breaking campaign: Sorbent tissues good enough for cowboys

The rough appearance of a group of cowboys is juxtaposed against the softness of Sorbent tissues in a new TVC for the SCA brand.

Herald Sun claims bundled sales first

The Herald Sun has claimed it is the first newspaper to exploit new rules on how ‘bundled’ sales are recorded with a partnership with juice brand Boost.

FBi Radio saved

FBi Radio, the Sydney community radio station which launched a PR campaign to get Richard Branson to donate $1million, has been saved after donors contributed $350,000 to the struggling station.

Australia comes sixth at Cannes

Australia was the sixth most successful country at this year’s Cannes Lions, according to an evaluation by The Big Won and UK recruitment agency The Garden Partnership.

Banjo set to open up in Brisbane

The John Singleton-backed ad agency Banjo is poised to set up shop in Brisbane as it looks to grow its Queensland client base, B&T understands.

Text Pacific launches Premium division

Text Pacific, the custom publishing arm of Pacific Magazines, has launched a luxury magazine division that will specifically target older and wealthier readers.

Procter & Gamble finalises digital roster

FMCG giant Procter & Gamble has appointed three agencies to head up its digital business in Australia and New Zealand, following a year long tender process.

Breaking campaign: Cartons on the Moove round Sydney

Four giant Moove cartons are on display in prominent CBD locations in Sydney in order to evoke consumer interest in the product and raise awareness.
 

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