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Advertiser and Media Buyer Survey results released by ABA
It has been confirmed by agencies and advertisers that audited circulation data plays a vital role in media planning and purchasingIndustry Associations Meet
A meeting between the MFA, IAB and ABA results in greater commitment to standardisation & transparency130 Year Old Title Editor & Publisher Lives On
Editor & Publisher has received a lifeline-from a boating magazine publisher.News Limited Announced Expansion of The Australian
Seperate division set up within News Limited to implement aggressive growth strategy for The AustralianGolf Vacations second issue now on sale
The second quarterly issue of Australia and New Zealand’s only specialist golf travel magazine, Golf Vacations, is now on saleB&T (Aus) Updates
News in brief: Tuesday 9 February
AIMIA opens People’s Choice voting; Lavender appoints Falloon; DM Group hires Hockley; BCC AdSystems updates software for time-shifted viewingSapientNitro hires executive business director
SapientNitro Melbourne has hired Belinda Anderson in the newly-created role of executive business director.Vizeum Sydney wins BPI business
Vizeum Sydney has picked up the media business for international fragrance house Beauté Prestige International (BPI), following a global review.Breaking campaign: ING launches biggest push since 90s
ING Direct is this week launching its biggest product offering and marketing campaign since the late 1990s with its Orange Everyday account.Starcom trio to launch content company
Three of Starcom’s senior Holden account service staff, including the general manager of the agency, are departing to start up their own content creation agency, B&T Today can reveal.Media Café launches to bring buyer and seller together
A new website, Media Café, is launching this week with the intention of helping planners, buyers and sales execs communicate more effectively.Host wins out in Vodafone race
After splitting with Virgin Mobile, Sydney ad agency Host has picked up creative duties for the larger telco, Vodafone.Interpublic launches Reprise search and social agency
Interpublic Group’s Mediabrands business, which houses media agencies Universal McCann and Initiative in Australia, has launched a new search and social marketing agency.Droga5 to create Reconciliation campaign
Droga5 Sydney has been appointed to create a new campaign to mark the 10th anniversary of the Reconciliation Bridge Walks.Qantas swoops for The Lab GM as marketing exec
Qantas has appointed Lewis Pullen, general manager of production house The Lab Sydney, as its new executive manager of marketing.Business Spectator (Aus) Media News
MediaPost - Digital (US)
MediaPost - Media (US)
MediaPost - Marketing (US)
Advertising Age (US) Updates
Brand Republic Asia News
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Sad to see all the fun and games are over, the boys certainly made a lot of noise fro a while and to go out with a little squeek is a shame RIP
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